Amsterdam-based underwear brand for men with character.
City of origin Amsterdam
Founders Job Leusink, Steven van Heyningen
Category men’s underwear
Behind the scenes
A-dam is a brand that’s determined to meet the modern man’s needs with well designed boxer briefs – in a wide variety of colours and styles. A brand for men with character, who do what they love and make the most of every day. Which all, as A-dam team reassures you, starts with a perfect pair of boxers to match your mood, the way you dress or whom you’re expecting to see later on tonight (hah!).
Even though A-dam launched just recently, their guerrilla marketing makes them stand out and impress the customers and their beloved ones. Remember at least their brilliant campaigns The World Cup Horse Boarding, Underwear Run or Movember Run. Their facebook page is something you should definitely try to keep updated with all the craziness (If you’ve got balls).
A-dam’s team says that products must be beneficial to the wearer and his environment: the planet he walks on. This is why boxers are made from 95% organic cotton and 5% elastane. A-dam uses recycled materials for the packaging and sales materials.
Where to buy