When your socks tell a good story.

Established 2012
City of origin Rotterdam
Founder Dennis Ebeli
Category lifestyle socks

Behind the scenes


The inspiration for creating Alfredo Gonzales Dennis Ebeli has found in a… story. This story he heard once in a bar in Mexico’s Zacatecas, the birthplace of his mother. And this story has earned a special page on AG site. Here it is:

Sometimes the best stories have the most humble beginnings.
What Alfredo Gonzales lacked in height he made up for in determination, and facial hair.

Tequila, BBQ’s, and home made cigars –
His father gave Alfredo everything he had, which wasn’t much.

He won a hundred pesos and a donkey in a drinking contest
which was enough to get him out of Zacatecas.
He didn’t know where he was going,
but when he plodded into New York he knew he was there.
He swapped his sombrero for a baseball cap and his donkey for a skateboard
and landed himself a job in a sock factory.

He had no money for new socks so he customized socks from the factory with buttons he
found on the busy New York streets. Alfredo’s socks got a lot more attention than
his skating. He skated his socks through New York and then Malibu,
the hairy little Mexican who smoked like a chimney and drank like a fish.

In search of new adventures he got on his skateboard and headed for Europe.
Alfredo Gonzales, coming soon to a city near you.


Do you want to see this guy? We too. Check the video:

Now, as soon as you know more, try to solve the mystery: where is Alfredo?

Oh, we enjoy watching these videos so much!

The products


ALFREDO GONZALES Twisted yarn green, €14 / Sports socks €12 / Snow white €10


ALFREDO GONZALES The Beach box, €45

If you have some spare time, have fun designing your own socks in online Workshop room. If you are lucky enough, your design will be part of AG new collection!

Where to buy

You can find Alfredo Gonzales in offline stores or you can order it in official online store.



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