Local fashion company with a social mission.
City of origin Rotterdam
Founders Niek van Hengel and Jip Pulles
Category knitted accessories
Behind the scenes
Granny’s Finest is not just a fashion brand. It is a social enterprise, or a company with a social mission.
From the 2.6 million people aged 65 in the Netherlands more than a million is lonely or very lonely. Granny’s Finest help them by stimulating their hobby craft practice in groups, accompanied by young designers. These clubs can be find through up the Netherlands, and the amount of them grows very rapidly.
With tea and chit chats grannies knit, creating beautiful scarves, hats and mittens with warmth and soul. All the products are designed by young creative talents. The collaboration between young designers with an innovative vision on what is fashionable and grannies who know craft techniques really good, creates an artisan fashion items!
More than that, brand shortens the distance between the customer and the maker. Each product contains a personal greeting from the granny who created it, and a coupon with unique code. Buying the product, you can immediately thank the granny by sending a free postcard with your photo.
Granny’s Finest offers you scarves, hats, mittens, socks and headbands. You can also find some great knitted accessories for your home or cool kids apparel.
GRANNY’S FINEST Joke beanie hat, €44,95
GRANNY’S FINEST Adrie Light gray, €29,95
GRANNY’S FINEST Mittens Carla Denim blue, €39,95
Where to buy
You can find Granny’s Finest in offline stores in Amsterdam, Rotterdam, Ede, Haarlem, Nooitgedacht, Utrecht, Maastricht, Eindhoven, Den Haag, Amstelveen, Doorn, Eindhoven, Delft, Bergen, Schiermonnikoog, Leiden, Breda, Groningen, Nijmegen, or you can order it in official online store.