Sustainable fashion: introduce yourself to organic cotton.
City of origin Haarlem
Founders NGO Solidaridad
Category sustainable apparel and accessories
Behind the scenes
In 2000 the founders of Kuyichi, NGO Solidaridad, wanted to introduce organic cotton in the clothing industry. At first they tried to convince the big players in the denim industry to use organic cotton in order to improve the working and living conditions in developing countries. Surprisingly, none of the brands were interested, so in 2001 NGO started its own fashion brand – this is how the brand was born.
With time the innovative ideas have lead to a new, more conscious conscious approach in denim and fashion. Kuyichi aims to make its collection as sustainable as possible, using close to 100% sustainable materials. Brand constantly experiments with new concepts like recycled polyester, Tencel, spare denim and hemp.
By the way, the name of the brand was derived from the Peruvian god of the rainbow who brought colour in society as well. Why Peru? The first organic cotton which brand used was cotton from Oro Blanco in Peru.
KUYICHI Nicole shirt €99,95 / Jagger cardigan € 99,95 / Margareth t-shirt €44,95
KUYICHI Connor coat, €300